Maruti Suzuki India just launched the new special editions of the Alto cars, which are ‘MS Dhoni Inspired.’
Not only is Maruti Suzuki the largest car maker of India, but they are also the most trusted brand that the citizens prefer. The special editions of the Alto 800 and Alto K10 will be available from the first week of October 2016, at all Maruti Suzuki dealerships.
The special edition cars are to be released as part of company’s association with the movie, ‘MS Dhoni-The Untold Story’, a biography of the famous cricketer. The company seems to think that the cricketer’s immense popularity harmonized with their own brand of cars.
Dhoni, the cast of the movie and RS Kalsi, the executive director of Maruti Suzuki unveiled the cars in Hyderabad.
“As iconic brands both are equally loved and recognized across languages and cultures across India. Alto is the only car brand to cumulatively sell 30 lakh units. M S Dhoni is a living legend of Indian cricket and is recognized for his dynamic leadership style in cricketing world. The achievements and recognition of both MS Dhoni and Alto make them the true stars of their own leagues,” Kalsi said.
The special edition Alto has Dhoni inspired sporty seat covers with number “7”, MS Dhoni signature decal and body graphics, high end music system, reverse parking sensors, among others, was told by the company in a release.